My experience making a brand guide wasn’t necessarily the norm, considering it wasn’t for my own brand. I had been assigned a fake company to use in my junior year, which I was to follow up with until the end of my senior year(and here we are!). But I digress; the process was long, but worthwhile. There’s a lot to consider for any given scenario-personal brand, company brand, etc-but, for me, there were a couple of things I always kept in mind.
Adobe InDesign is, to say the least, wildly useful and handy program. InDesign is a publishing software, and is best and most often used for print projects, including, but not limited to, books, magazines, business cards, posters, and more of that variety. It can also be used to test out some awesome typography, as well as EPUBs(or, as you probably know them, eBooks). Continue reading
Infographics are quickly becoming- or, at least, have become- a sound way of providing facts and figures in an eye catching and modern way. For everything from digital marketing, to spreading awareness on social issues, to much more, infographics can be a great way to gain some traction. It’s not as simple as slappin’ some pie charts on a word document, though; there’s some good things to keep in mind when designing your infographic! I’m only offering three tips here, but these three alone can really make or break the infographic.
Low-poly artwork, as you can probably guess by the title of this post, is the silent hero of your graphic design portfolio. It’s not often discussed, but very often a compelling way to spice up your portfolio, personal website, or even simple social media pictures. Low-poly art is a means of creating more minimalist art entirely of polygons(closed geometric shapes made solely of straight lines and angles. No. Curves.). Continue reading
You’ve heard of the phrase, “a picture is worth a thousand words,” but cinemagraphs take it a step further. These media are still photographs that have a piece cut out so that it showcases one particular movement, and loops infinitely. In so, it normally forms a GIF(or other video format). There are endless possibilities with this type of media; you can make a cinemagraph out of anything, as long as you get some type of movement in it. It also looks great in your portfolio! For this, I will be showcasing how I put together my own cinemagraph shown below.
Having been a multimedia design student for almost two years now, I’ve been able to indulge in some of the greatest and most illuminating design endeavors to date. I’ve learned so much, and I truly believe I could never learn enough. No matter the amount of time I end up working in the field, I strongly believe there will never be enough to learn and grow from. Continue reading
Woo-hoo, get ready to embark on video editing! This is a very useful and fulfilling aspect of design that puts together our favorite shows, movies, and more! Even on smaller scales, the videos we watch on streaming sites such as YouTube are made by video editing software all the time. Video editing, as a whole, is the arrangement of video shots to make a clean and precise finished product. There are a plethora of ways you can edit video to communicate exactly what you want, including Offline and Real Time editing. Continue reading
In any professional creative endeavor, you’ll find an amazing team brimming with artistic energy and intelligence. Any team will have different people suited for specific roles, much like any other team. For example, in football teams, a linebacker has a completely different job than a quarterback, right? Think of it like that when considering differences between artistic jobs! These two jobs in particular-project manager and creative director-are especially important for a creative project. Continue reading
Working with audio can be just as fulfilling as working with any other artistic medium, if you wish to learn it. It’s also extremely useful; I mean, think about it. Every single commercial, movie, game, and most other forms of visual media have a sound element to them. It’s an integral piece of our daily lives that we do not often think of, which holds a high level of skill and dignity. Continue reading
Kaitlyn Cantrell's Design Portfolio 